Formula E remains free-to-air in UK

The FIA Formula E Championship will continue to be free-to-air for UK fans, following an announcement by ITV that it has retained the rights to exclusively broadcast the burgeoning motorsport series.

Current E exclusively revealed last month that ITV was interested in airing the second Formula E season, but that no contracts had been confirmed with Formula E Holdings. However today’s announcement puts an end to speculation that the sport may follow F1’s move to a pay-per-view format.

All 11 rounds of the 2015/16 Championship will be broadcast live on ITV 4 and ITV 4 HD, with the season finale – the London ePrix – to be aired live on ITV1, as it was in 2015.

Ali Russell, Director of Media and Strategic Partnerships at Formula E, said: “It’s fantastic news that we are extending our partnership with ITV. The interest and following of Formula E in the UK has been overwhelming, which was evident at the final two rounds in London. We look forward to continue to build Formula E together over the course of the season.”

Niall Sloane, Director of Sport at ITV, said: “We are delighted to renew our Formula E deal for next year. The sport is building significantly on a thrilling first year and we look forward to bringing this fresh, innovative and futuristic series to our viewers on ITV and ITV4.”

Formula E Holdings has also announced a deal with Eurosport to ensure that the series is available to fans in Germany on a free-to-air basis.

The move will be welcomed by fans and is a shrewd approach that will support the continued growth of the sport as it enters its second season, reinforcing its underlying commitment to engaging its fans and highlighting in advances in electric vehicle technology.

The season starts in Beijing on 24th October.

One Comment Add yours

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s